Of course the streetwear event in the city of brotherly love was a hit! Beginning in the official runway space next door to the mall on Thursday, September 26th, the scene was set for our streetwear pioneers. The space featured a colored powder photo studio, several vendors of the featured designer works, a full bar by the Hard Rock Cafe, and a pre-runway performance by Reek Ivan.
The show was kicked off with a blast of color and layers by Mind of Cool Rumors. The Gudda Gods made their way down the runway with nostalgic Nintendo and Dragon Ball Z prints that brought out the stylish and rad inner child. They were soundtracked by a custom tastefully obnoxious theme track by Mind of Cool Rules designer, Brandon Johnson.
Society Robot came right afterwards with various textures and patterns. The looks were a different take on streetwear, bringing an even mix between luxury and everyday clothing. Himalaya was also a unique twist. Relying heavily on denim, the jackets and pants were intricately mixed with others, including a vibrant orange/purple gradient on a few pieces.
KingMe Ambitious led the athletic side of the streetwear show. Their signature tracksuits, sweats, and biker shorts were both flashy and fundamental. Cologe’s line was very straight to the point. The two-tone sweaters and multi-cut jeans were made for the wishlists of both genders. In the midst of these, the bright and bold tie-die outfits really brought it all together.
Majeeda Monae, best recognized by her iconic “M” symbol which appears like the “M” on Majin Vegeta’s forehead (another DBZ reference) also didn’t come to play. Pink, green, blue, and orange were her consistent colors throughout for bubble jackets, sweatsuits, and an iconic dress worn by the rising Philly favorite Arriana.
Modisch kept things simple and clean with their tees, hoodies, and sweatpants featuring their eye-catching logo and signature curvy cuts on the hoodies. The pace shifted when the African-made D’iyanu revealed their proud homeland patterns to afrobeat classics. Out of all of the designers, each of their models fit the clothing best, but that’s to be expected with a brand with years of seasoning.
Lastly Mont Brown head of LaMont Lateef came though with a grand entrance. As a true humanitarian, he began with child models, setting the tone for the street influence with spray-painted shirts. More spray-painted styles were included as the rest of the models arrived, becoming more trippy as it went on. Towards the end, his special “Humanitarian” shirts went around with messages such as “Be a humanitarian, not a drug dealer” and “Humanitarians wanted in Calabasas” spoke for themselves. Mont topped it off with a surprise performance from his new artist SimxSantana, holder of the biggest song in Philly streets, “Flexin N’ Flashin”.
Written by Joshua Winters
Photos By Will Stickney